Niche Selling: How to Find Your Customer in a Crowded Market

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Niche Selling: How to Find Your Customer in a Crowded Market image
ISBN-10:

1556234996

ISBN-13:

9781556234996

Edition: 1
Released: Sep 01, 1991
Publisher: McGraw=Hill
Format: Hardcover, 276 pages

Description:

Shows how to inrease sales by finding and marketing to your most likely consumer segments. This practical, straightforward approach directs the reader through the entire niche selling process, showing how to: develop workable sales strategies based on alliances; enhance your standing in the minds of prospects and customers using the power of personal positioning; conquer the problem of ``institutionalized insulation'' that mentally and physically removes the most salespeople from their customers.

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