Introduction to Market Research Using the SAS System

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Introduction to Market Research Using the SAS System image
ISBN-10:

1555446221

ISBN-13:

9781555446222

Author(s): Institute, SAS
Edition: First Edition
Released: May 04, 1994
Publisher: SAS Institute
Format: Paperback, 196 pages

Description:

Loaded with examples, this book is for anyone interested in learning how to use SAS software for market research. It focuses on ways to help you analyze your market, enabling you to perform random sampling, create survey forms and manage survey data, analyze qualitative frequency data, write tabular reports and produce plots, charts, and maps, perform basic statistical analysis including regression, and access database tables and files.

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