Single Market Europe: Opportunities and Challenges for Business (Jossey Bass Business & Management Series)

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Single Market Europe: Opportunities and Challenges for Business (Jossey Bass Business & Management Series) image
ISBN-10:

1555423434

ISBN-13:

9781555423438

Edition: 1
Released: May 22, 1991
Publisher: Jossey-Bass
Format: Hardcover, 369 pages
Related ISBN: 9780608217390

Description:

A thorough and practical look at how to exploit the opportunities presented by the integration of Europe into a single market. Details how the the single market environment will affect key business functions, from overall strategy to marketing and manufacturing. Authored by faculty at INSEAD, Europe's leading business school.

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