The Magic Slice: How to Master the Art of Storytelling for Business

Review\n"Jack Murray is a great storyteller, but more importantly he is a wonderful teacher. The Magic Slice is a thought-provoking process that will help you to shape your stories."
Will McInnes, former CMO of Brandwatch and author of Culture Shock\n"Do you want to find that place (the Magic Slice) where the story you have to tell meets your customers' challenge? Then this book is for you. Jack has created an extremely practical guide that will help supercharge your creativity and storytelling."
Brian Storm, Founder of Mediastorm\n"Jack Murray is a natural storyteller. I can say this with authority as I have personally observed the effect his workshops and presentations have had on lottery managers from every country in Europe over the past ten years. He brings his unique skill—not to mention his extensive experience—to bear on this book, which is full of personal experiences, checklists, practical examples, and exercises—a comprehensive communications cookbook. If you want to be a better storyteller, quite simply, you need to read this book."
Ray Bates, Honorary President of European Lotteries\n"I was gripped from the first page. Jack Murray reveals the science, creative spark, and know-how that you need to master to become a great storyteller. The Magic Slice is a must for anyone who wants to be a better communicator."
Louise Foody, Director of Digital and Brand at Kingspan\n"This is a great book that demystifies the art of storytelling and unveils a simple process that anyone can follow to be a skilled communicator."
Pat Phelan, Co-Founder of Sisu Aesthetic Clinic\n"Stories are the bridge to getting ideas from your mind to the minds of others. If you want to understand how to put stories at the heart of your mission, read this book. Jack blends theory, narrative, and practical know-how to give you the tools you need to tell stories."
Patrick Campbell, CEO and Founder of Profitwell\n"This book provides a road map for any individual or organization that seeks to become masterful communicators through storytelling. Jack's practical and personal knowledge are accessible to anyone."
John Collins, Head of Content & Communications at Ramp and former Director of Content at Intercom\n"I've been helping keynote speakers construct narratives for over fifteen years, and I still learned something right from the book's introduction. Like any great story, Jack Murray's The Magic Slice is both compelling and insightful and will be a great tool for any communicator looking to up their game."
Herb Kim, Founder of the Thinking Digital Conference\n"Jack is a natural storyteller who shares his insights, expertise, and processes for telling great stories in this practical, actionable, and engaging read. His 'Magic Slice' formula is a must-read for anyone trying to gain the attention of an audience."
Áine Kerr, Co-Founder and COO of Kinzen\nYou have a great product or service, but people aren’t responding to your marketing—or your message. You’re brimming with enthusiasm, but you don’t know how to spread the word.\nYou need a story.\nDriven by real-life stories and case studies, The Magic Slice is a clarion call for anyone who needs to find their own Magic Slice—that unique place where what you want to say is exactly what your audience wants to hear.\nLearn to apply the Six-Step Magic Slice Process. Unlock your creativity and practice it every day. Discover the science behind storytelling that will make you a magnetic communicator. Walk step by step through the process of coming up with a story idea, applying key story elements, and structuring your story to give it impact.\nWhether you’re a founder, CEO, or communications manager, The Magic Slice is the missing element that can transform your message into a compelling story.