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Business Research: A Guide to Planning, Conducting, and Reporting Your Study

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Business Research: A Guide to Planning, Conducting, and Reporting Your Study image
ISBN-10:

1544307829

ISBN-13:

9781544307824

Author(s): Cooper, Donald R.
Edition: 1
Released: Oct 05, 2018
Publisher: Sage Publications, Inc.
Format: Paperback, 432 pages
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Description:

Business Research: A Guide to Planning, Conducting and Reporting Your Study bridges the academic foundation and the practical application of research methodology through an in-depth and insightful tour of the research process―exploring, planning, creating, conducting, collecting, analyzing, and reporting. The text weaves together timeless principles, emerging ideas, contemporary examples and modern tools in a narrative that is both authoritative and supportive. Integrating a unique Roadmap framework throughout, Business Research navigates students from the start of their initial inquiry to their final stop in reporting their findings, building their confidence as they move point-to-point in their journey. Written with exceptional clarity and focus, Donald Cooper has created a guide to research that will be valuable to students in their academic pursuits as well as their professional careers.

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