Advertising Account Planning
Description:
Although there are numerous advertising texts available to the advertising student today, few focus solely on account planning and even fewer view the digital landscape as permeating every aspect of advertising. Advertising Account Planning in the Digital Media Landscape seeks to bridge that gap by providing a strategic understanding of what the account planner does, a thorough explanation of the kinds of research needed for the account planning process to be successful, and all explained within a digital media mindset.
Written in an engaging manner, Advertising Account Planning helps students understand the job of an account planner in this contemporary moment. From data analytics to building a creative brief, this core text systematically covers the tools and skills needed to be a successful advertising account planner.
Features:
- Teaches advertising as consumer engagement using the POEM (paid, owned and earned media) model
- Covers a range of research techniques including databases, free social media monitoring tools, and customer mapping and critical analysis of ads
- Illustrates the strategic process that culminates in developing the creative brief
- Incorporates interviews from industry professionals to give a sense of the actual job
- Includes assignments, discussions and additional readings
Best prices to buy, sell, or rent ISBN 9781538114070
Frequently Asked Questions about Advertising Account Planning
The price for the book starts from $32.56 on Amazon and is available from 19 sellers at the moment.
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Advertising Account Planning book is in low demand now as the rank for the book is 166,399 at the moment. It's a low rank, and the book has not much sales on Amazon.
The highest price to sell back the Advertising Account Planning book within the last three months was on January 18 and it was $6.00.