Behind Their Brand: Chef Edition Vol 1

“Behind Their Brand” is a book that is long overdue. It is a collaborative effort among a group of chefs who have taken bold steps away from the expected path of working in a restaurant as a traditional chef. The chefs in this book are those who have boldly and vulnerably ventured into the world of entrepreneurship and have built a successful brand from scratch. While all of the chefs in this book are complete foodies, you won’t find recipes, step-by-step processes on how to make the perfect creme brulee or what brand of knives they use to get the juiciest cuts of meat. Instead, you will find a group of chefs who have something bigger to share. Each chef will share their story of trials and tribulations, triumphs and victories that have weaved the path to growing a successful culinary business. Have you ever wondered what it would be like to own a bakery or catering company? Within these pages you will find the answers. You will get an unfiltered view of the good, the bad, the ugly, and the ups and downs that come from being a business owner in the world of culinary. I know you will find someone in this book that is just like you. Every chef in this book has stepped through fear and doubt and have had to overcome obstacles along the way. I think they all share one hope for you. Their hope is that you will read each of their stories, learn from their mistakes, celebrate their victories but more importantly, know the chef behind their brand.