Strategy: Theory and Practice
1529794323
9781529794328
Description:
Written by an expert team, this essential text offers a critical, holistic understanding of strategy theory and practice. The Fourth Edition has been fully updated and includes coverage of contemporary issues, topical case studies, and a wealth of new examples from organizations such as Google, Uniqlo, Tesla, IKEA, and Airbnb. Suitable for both undergraduate and postgraduate study, Strategy: Theory and Practice encourages readers to engage critically with the internal and external factors that shape strategy in the real world.
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