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Social Media Marketing

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Social Media Marketing image
ISBN-10:

1529623812

ISBN-13:

9781529623819

Author(s): Tuten, Tracy L.
Edition: Fifth
Released: Nov 28, 2023
Publisher: Sage Publications Ltd.
Format: Paperback, 464 pages
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Description:

The original, bestselling, and award-winning textbook on social media marketing, featuring all the essential topics, concepts, research, and practical application for study and career success.
Now thoroughly updated in this fifth edition to reflect the latest developments in social media marketing research and practice, and with new case studies and examples, including brands such as Apple, Cadbury, LUSH Cosmetics and Zoom.
A must-read for all students and practitioners of social media marketing.
Tracy L. Tuten is a professor of marketing at Sofia University, USA.

Best prices to buy, sell, or rent ISBN 9781529623819

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