Educational Marketing: More Than Just Telling Your Story

Schools are more than just places for students to receive an education - they are the backbone of a community. But this is changing. Public schools are losing market share, and with it many communities will be losing all the many important elements a public school provides.

Today’s administrators need to understand why, when, where, and how to market their schools to continue to serve their communities in this rapidly changing educational climate.

Educational Marketing: More Than Just Telling Your Story is a groundbreaking publication that helps public school employees to develop their marketing skill set and describes clear, concise, and effective strategies and techniques for specifically marketing public education to the community.

Educational Marketing: More Than Just Telling Your Story by Azure Angelov, Deidre Pettinga, and David Bateman:

• Is written by authors from public school and marketing backgrounds that truly understand the complexity of needs facing public schools.
• Helps public school educators identify what they do well, what their communities want from them, learn what their competitors have to offer, and, most importantly, change their beliefs that marketing and communication are synonymous.
• Addresses strategic marketing planning, social media, and several other factors that influence how a school is viewed by its public.
• Explains how schools must recognize and respond to current market conditions in order to thrive in today’s competitive environment.
• Includes Spotlights vignettes within each chapter that explain scenarios and demonstrates effective use of educational marketing.
• Promotes comprehension by featuring Questions, Applying the Concepts, and References at the end of each chapter.

Educational Marketing: More Than Just Telling Your Story is bundled with Case Studies in Educational Marketing.

Case Studies in Educational Marketing offers school leaders real-world case studies that demonstrate the processes involved in developing a marketing mindset which will help establish a solid marketing strategy, implementing the strategy in different settings, and adapting the marketing mix to meet the needs of various consumer segments.