Hacking Growth Exp

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Hacking Growth Exp image
ISBN-10:

1524760005

ISBN-13:

9781524760007

Author(s): Ellis, Sean
Released: Apr 18, 2017
Format: Paperback, 320 pages

Description:

Growth hacking is a highly accessible and practical method for growth that focuses on the customer--how to attain, retain, engage, and monetize them. It does for market share what the Lean Startup did for product development and business model generation for strategy. Written by it's pioneers, this book is a comprehensive tool kit that any company in any industry can use to grow their customer base and increase market share. It is for anyone looking to repalce wasteful spagehetti-on-the-wall marketing initatives and achieve more consistent, replicable, cost-effective, and data-driven results.

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