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Polling and the Public: What Every Citizen Should Know

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Polling and the Public: What Every Citizen Should Know image
ISBN-10:

1506352421

ISBN-13:

9781506352428

Author(s): Asher, Herbert
Edition: Ninth
Released: Aug 16, 2016
Publisher: CQ Press
Format: Paperback, 360 pages
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Description:

Polling and the Public helps readers become savvy consumers of public opinion polls, offering solid grounding on how the media cover them, their use in campaigns and elections, and their interpretation. This trusted, brief guide by Herb Asher also provides a non-technical explanation of the methodology of polling so that students become informed participants in political discourse. Fully updated with new data and scholarship, the Ninth Edition examines recent elections and the use and misuse of polls in campaigns, and delivers new coverage of web-based and smartphone polling.

Best prices to buy, sell, or rent ISBN 9781506352428

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