How to Protect (or Destroy) Your Reputation Online: The Essential Guide to Avoid Digital Damage, Lock Down Your Brand, and Defend Your Business

With virtually nonexistent oversight, the Internet can easily become the judge, jury, and executioner of anyone's reputation. Digital attacks and misinformation can cost you a job, a promotion, your marriage, and even your business, yet most of us have no idea how to protect our online reputations. Whether you've done something foolish yourself, are unfairly yoked to another's misdeeds, or are simply the innocent victim of a third-party attack, this book can help.How to Protect (or Destroy) Your Reputation Online provides a wealth of practical information on how to protect your online reputation and even remove negative content from search results. It will teach you how totake control of your online voice and build a reputational firewall,react and respond to an online attack,understand and manage online reviews, anduse marketing strategies that will both improve your online reputation and bolster your bottom line.How to Protect (or Destroy) Your Reputation Online is an indispensable guidebook for individuals and businesses, offering in-depth information about popular review sites like Yelp, TripAdvisor, and Angie's List. John P. David also shows you how to deal with revenge porn, hate blogs, Google and the ''right to be forgotten'' in Europe, the business of online complaint sites, and even the covert ops of reputation management.