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An Illustrated Dictionary of Behavioral Economics for Healthcare Professionals

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An Illustrated Dictionary of Behavioral Economics for Healthcare Professionals image
ISBN-10:

1499562950

ISBN-13:

9781499562958

Author(s): Feldman, Steven R.; Davis, Scott A
Released: Jun 11, 2014
Publisher: CreateSpace Independent Publishing Platform
Format: Paperback, 248 pages
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Description:

Getting patients to make the healthy choice can be challenging. People don’t always make the most rational decision; social, emotional, and cognitive factors often intervene and make them do something very different. Behavioral economics provides tools to explain why people make the choices they do, and how we can steer our patients toward better choices. In this book, researchers Scott A. Davis and Steven R. Feldman examine 25 principles from behavioral economics and provide practical tools for using these principles to improve patient outcomes.

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