Lean Customer Development: Building Products Your Customers Will Buy
Description:
How do you develop products that people will actually use and buy? This practical guide shows you how to validate product and company ideas through customer development research—before you waste months and millions on a product or service that no one needs or wants.
With a combination of open-ended interviewing and fast and flexible research techniques, you’ll learn how your prospective customers behave, the problems they need to solve, and what frustrates and delights them. These insights may shake your assumptions, but they’ll help you reach the "ah-ha!" moments that inspire truly great products.
- Validate or invalidate your hypothesis by talking to the right people
- Learn how to conduct successful customer interviews play-by-play
- Detect a customer’s behaviors, pain points, and constraints
- Turn interview insights into Minimum Viable Products to validate what customers will use and buy
- Adapt customer development strategies for large companies, conservative industries, and existing products
Best prices to buy, sell, or rent ISBN 9781492023746
Frequently Asked Questions about Lean Customer Development: Building Products Your Customers Will Buy
The price for the book starts from $6.22 on Amazon and is available from 50 sellers at the moment.
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As for the Lean Customer Development: Building Products Your Customers Will Buy book, the best buyback offer comes from and is $ for the book in good condition.
Lean Customer Development: Building Products Your Customers Will Buy book is in low demand now as the rank for the book is 185,335 at the moment. It's a low rank, and the book has not much sales on Amazon.
The highest price to sell back the Lean Customer Development: Building Products Your Customers Will Buy book within the last three months was on November 23 and it was $2.05.