ESPN The Company
ISBN-10:
1491552476
ISBN-13:
9781491552476
Author(s): Anthony F. Smith, Keith Hollihan
Edition: Unabridged
Released: Sep 23, 2014
Publisher: BRILLIANCE AUDIO ^
Format: MP3 CD, 0 pages
Related ISBN: 9780470542118
Description:
ESPN The Company reveals the inside scoop on the biggest business story in sports, detailing the creative and innovative spirit and practices that drove the programming, products, and services of the most powerful and prominent name in sports media. The authors provide a behind-the-scenes perspective on how ESPN dealt with its many partners and how the company handled mistakes and missteps along the way—from the humble beginnings of ESPN as an underrated start-up to the pinnacle of its success as a major industry player.
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