The Fundamentals of Typography

About the Author\nGavin Ambrose is an author, educator and practicing graphic designer whose client base includes the art sector, galleries, publishers and advertising agencies. He has written and designed numerous books on graphic design, branding and packaging.\nHe currently teaches the Graphic Design BA at the University of Brighton.\nPaul Harris is a freelance writer and editor whose work appears extensively in magazines and journals in the US and UK.\nDemonstrating the power and variety of typography from hand-drawn to kinetic, this fully updated new edition of The Fundamentals of Typography covers the principles of using type across a range of media.\nStarting with a comprehensive introduction to the history of typography, the authors provide detailed explanations and inspirational examples of type usage from leading practitioners from around the world. With expanded practice exercises and four new case studies, this book gives students everything they need to know to use type effectively and creatively.