Doing Focus Groups (Qualitative Research Kit)
Description:
Focus groups are a popular method for collecting qualitative data in the social sciences. Doing Focus Groups provides a concise, practical introduction to planning and organizing successful focus groups. Barbour discusses the advantages and limitations of using group discussion and demonstrates effective methods for collecting and analyzing data. This is a perfect how-to introduction to getting the most out of your focus group research.
Best prices to buy, sell, or rent ISBN 9781473912441
Frequently Asked Questions about Doing Focus Groups (Qualitative Research Kit)
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