Sustainable Marketing: How to Drive Profits with Purpose
Description:
Sustainable Marketingis the essential guide to implementing, maintaining and scaling sustainability in any marketing initiative.
Sustainable Marketingrepresents the new benchmark for modern marketing. It emphasizes the importance of sustainability in modern marketing, before providing a comprehensive guide to implementing and driving sustainable practices in any organization. It draws upon both professional experiences and academic research, featuring in-depth case studies that are supported by facts, figures, commentary, interviews and analysis.
In the modern age of authenticity and transparency, consumers are no longer content with brands that are dismissive of, or even apathetic to, sustainability. This includes, but isn't limited to, environmental factors - brands are expected to convey understanding, concern and proactivity, whether this applies to their carbon footprint, employee welfare or charitable contribution. Sustainable marketing isn't just great for the environment--it also results in a loyal consumer base and a widelyrespected brand identity.
Best prices to buy, sell, or rent ISBN 9781472979131
Frequently Asked Questions about Sustainable Marketing: How to Drive Profits with Purpose
The price for the book starts from $18.11 on Amazon and is available from 31 sellers at the moment.
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The Sustainable Marketing: How to Drive Profits with Purpose book is in very low demand now as the rank for the book is 1,870,735 at the moment. A rank of 1,000,000 means the last copy sold approximately a month ago.
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