Battle Creek (Images of Modern America)

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Battle Creek (Images of Modern America) image
ISBN-10:

1467111570

ISBN-13:

9781467111577

Author(s): Thornton, Kurt
Released: Apr 07, 2014
Format: Paperback, 96 pages

Description:

In the 1960s, Battle Creek was a successful industrial town known around the world as the "Cereal City" due to the area's largest employers, the ready-to-eat breakfast food companies of Ralston Foods, the Kellogg Company, and the Post division of General Foods. As these long-established businesses began to downsize, automate, and relocate, the community met the new economic and social challenges by developing a downtown pedestrian mall, converting a former military base into a vibrant industrial park, and merging two municipalities into the third-largest city (by area) in Michigan. These changes, along with many others, have continued to guide this Midwestern community into the 21st century.

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