Event Planning: Communicating Theory and Practice

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Event Planning: Communicating Theory and Practice image
ISBN-10:

1465284478

ISBN-13:

9781465284471

Edition: 1
Released: Dec 29, 2015
Format: Paperback, 312 pages
Related ISBN: 9781792408885

Description:

New Second Edition Now Available!

Event Planning: Communicating Theory & Practice, 2nd edition, offers a unique approach that connects concepts in communication to practical event planning ideas. Understanding the “why” behind successful events is fundamental to creating unique and successful experiences for companies, organizations, or clients. With a solid basis in communication theory, along with two new chapters that cover best practices in hospitality and event tourism, this text will enable students to manage each aspect of the planning cycle. Exemplary case studies from experts in the field, combined with thought-provoking activities and insightful text, will help students understand what it takes to succeed in a career as an event planner.

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