Scientific Advertising

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Scientific Advertising image
ISBN-10:

1453821082

ISBN-13:

9781453821084

Released: Sep 19, 2010
Format: Paperback, 90 pages

Description:

Updated and corrected for 2014, this is a reprint of the original 1923 text. This ground-breaking book remains essential reading for anyone entering the copywriting and advertising professions, reminding us that advertising's purpose is purely to sell. Claude Hopkins expresses powerful, tested truths about "salesmanship in print" which remain relevant through the decades and across all media - including today's internet marketing. David Ogilvy said "Nobody should be allowed to have anything to do with advertising until he has read this book seven times. It changed the course of my life."

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The Scientific Advertising book is in very low demand now as the rank for the book is 1,267,088 at the moment. A rank of 1,000,000 means the last copy sold approximately a month ago.

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