Navigating Gendered Terrain: Stereotypes and Strategy in Political Campaigns
Description:
From the presidential level down, men and women who run for political office confront different electoral realities. In her probing study, Navigating Gendered Terrain, Kelly Dittmar investigates how gender influences the campaign strategy and behavior of candidates today. Concurrently, she shows how candidates' strategic and tactical decisions can influence the gendered nature of campaign institutions.
Navigating Gendered Terrain addresses how gender is used to shape how campaigns are waged by influencing insider perceptions of and decisions about effective campaign messages, images, and tactics within party and political contexts. Dittmar uses survey information and interviews with candidates, political consultants, and other campaign professionals to reveal how gender-informed advertising, websites, and overall presentation to voters respond to stereotypes and perceptions of female and male candidates.
She closes her book by offering a feminist interpretation of women as candidates and explaining how the unintended outcomes of political campaigns reinforce prevailing ideas about gender and candidacy.
Best prices to buy, sell, or rent ISBN 9781439911488
Frequently Asked Questions about Navigating Gendered Terrain: Stereotypes and Strategy in Political Campaigns
The price for the book starts from $28.99 on Amazon and is available from 4 sellers at the moment.
If you’re interested in selling back the Navigating Gendered Terrain: Stereotypes and Strategy in Political Campaigns book, you can always look up BookScouter for the best deal. BookScouter checks 30+ buyback vendors with a single search and gives you actual information on buyback pricing instantly.
As for the Navigating Gendered Terrain: Stereotypes and Strategy in Political Campaigns book, the best buyback offer comes from and is $ for the book in good condition.
Not enough insights yet.
Not enough insights yet.