A Changing China

The China Speakers Bureau represents over 300 China experts. Seventeen of the most prominent have contributed essays for this book, writing about how they have seen China change during the years they have been working there. These authors represent a wide variety of backgrounds, nationalities, industries, and experience. Tom Doctoroff, CEO of J. Walter Thompson for Greater China, is the leading authority on marketing in China. His successful book Billions: Selling to the New Chinese Consumer has found its way onto the shelves of nearly every business in China. Doctoroff understands China's emerging consumer middle class as well as the marketing scene in China. Zhang Lijia is a writer, journalist, social commentator and prolific speaker. As a UK-educated Chinese woman, she knows how to bridge differences between cultures better than those who have remained on one side of the East-West divide. She is now an international journalist and author of "Socialism is Great!", a memoir of her experience during the Cultural Revolution. Kaiser Kuo is an observer of the Chinese Internet scene, a cultural commentator, and a well-known rock musician. Kuo is an independent thinker whose musical projects and writings on Chinese society are rarely in line with popular trends. His experiences in the Chinese rock scene reflect the difficulties that something as mainstream in the West as rock music can encounter when finding a market in China. Shaun Rein is a leading opinion leader on Chinese consumer market research. He is the founder and managing director of the China Market Research Group. Having spent over a decade in Asia, Rein has assisted hundreds of Fortune 500 Companies, SMEs, private equity firms and hedge funds to determine how best to take advantage of the growing opportunities in China.