The Levity Effect: Why It Pays to Lighten Up

The benefits of the Levity Effect are not conjecture but are built on extensive research and case studies from some of the world's most successful organizations. New York Times-bestselling authors Adrian Gostick and Scott Christopher provide powerful examples from Boeing, Nike, KPMG, Yamaha, Enterprise, Zappos and dozens of others, showing how lightening up can drive real business results. The book also outlines the extensive research into the subject--studies that cut against the grain of traditional business thinking--including compelling data from the Great Place to Work® Institute's 1-million-person database, which reveals that "Great" companies consistently earn significantly higher marks for "fun."p>In The Levity Effect, the authors will organize their case around a series of "effects" that happen when you lead with levity. The book will outline the extensive research into the subject--studies that cut against the grain of traditional business thinking. It will also build on the authors' consulting work to create fun and engaging cultures with some of the world's largest organizations and will include interviews with successful people who have learned to use humor in their lives.