Waiting for Your Cat to Bark?: Persuading Customers When They Ignore Marketing

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Waiting for Your Cat to Bark?: Persuading Customers When They Ignore Marketing image
ISBN-10:

1422391787

ISBN-13:

9781422391785

Author(s): Bryan Eisenberg
Released: Jan 01, 2006
Format: Hardcover, 225 pages

Description:

Introduces Persuasion Architecture (PA) as the synthetic model that provides bus. with a proven context for rethinking customers & retooling marketers in a rewired market. You will learn: why many marketers are unprepared for today¿s increasingly fragmented, in-control, always-on audience that makes pin-point relevance mandatory; How interactivity has changed the nature of marketing by extending its reach into the world of sales, design, merchandizing, & customer relations; How PA allows bus. to create powerful, multi-channel persuasive systems that anticipate customer needs; & How PA allows bus. to measure & optimize the return on investment for every discreet piece of that persuasive system. Includes 80-minute video seminar CD.

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