Consumer Behaviour: Applications in Marketing
Description:
Until now Masters and MBA students have been under-served by books on consumer behaviour. Written by a trusted and respected academic this book includes the psychological and social issues that students cover on their course along with exploration of more quantitative approaches to marketing research and `evidence based′ marketing solutions.
Readers are supported by pedagogical features such as thought-provoking mini-cases drawn from international sources and accompanying exercises that will draw out key ideas and help consolidate their learning. A website to support the book has an Instructor′s Manual that offers PowerPoint slides and answers to the mini cases exercises.
Best prices to buy, sell, or rent ISBN 9781412934312
Related Books
- 1
- 2
- 3
- 4
- Consumer Behaviour: Applications in MarketingEast, RobertEdition:2nd Revised editionISBN-13:9781446263921
- Consumer Behaviour: Applications in MarketingWright, Malcolm; East, Robert; Vanhuele, MarcEdition:1ISBN-13:9781412934305
- Consumer Behaviour: Applications in MarketingWright, Malcolm; East, Robert; Vanhuele, MarcEdition:SecondISBN-13:9781446211229
- Consumer Behaviour: Applications in MarketingWright, Malcolm; East, Robert; Vanhuele, MarcEdition:SecondISBN-13:9781446211236
- Consumer Behaviour: Applications in MarketingEast, RobertEdition:2nd Revised editionISBN-13:9781446263921
- Consumer Behaviour: Applications in MarketingWright, Malcolm; East, Robert; Vanhuele, MarcEdition:1ISBN-13:9781412934305
Frequently Asked Questions about Consumer Behaviour: Applications in Marketing
The price for the book starts from $7.12 on Amazon and is available from 10 sellers at the moment.
At BookScouter, the prices for the book start at $2.58. Feel free to explore the offers for the book in used or new condition from various booksellers, aggregated on our website.
If you’re interested in selling back the Consumer Behaviour: Applications in Marketing book, you can always look up BookScouter for the best deal. BookScouter checks 30+ buyback vendors with a single search and gives you actual information on buyback pricing instantly.
As for the Consumer Behaviour: Applications in Marketing book, the best buyback offer comes from and is $ for the book in good condition.
Not enough insights yet.
Not enough insights yet.