Fundamentals of Marketing Research (6 Volumes) (Sage Library in Marketing) (6 Volume Set)
1412921236
9781412921237
Description:
Drawing together seminal and cutting-edge papers on qualitative and quantitative market research, this collection has been compiled by an award-winning scholar internationally hailed as a leading authority on market research. Naresh Malhotra offers academics a nuanced and comprehensive reading of the key issues and concepts across the field.
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