Social Marketing in the 21st Century
Description:
The goal of this cutting edge book is to reposition social marketing so that foundations, government agencies, and various nonprofits will approach social change in a way that reaches both upstream and downstream individuals in society. Author Alan R. Andreasen outlines potential roles, restates fundamental principles, and then suggests how social marketing might be applied to a sample of nontraditional challenges.
Best prices to buy, sell, or rent ISBN 9781412916349
Frequently Asked Questions about Social Marketing in the 21st Century
The price for the book starts from $5.84 on Amazon and is available from 28 sellers at the moment.
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The Social Marketing in the 21st Century book is in very low demand now as the rank for the book is 4,702,051 at the moment. A rank of 1,000,000 means the last copy sold approximately a month ago.
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