Obliquity

"Obliquity" is based on a simple concept: that an oblique, or indirect, approach to any problem or challenge is often more successful than the obvious and direct one. This explains why the most profitable companies are not the most aggressive in chasing profits, the wealthiest men and women are not the most materialistic, and the happiest people do not pursue happiness. Pre-eminent economist and columnist for the "Financial Times", John Kay applies his provocative theory to everything from business to warfare and from football to managing forest fires. Very rarely does a brilliant idea emerge that is brand new, immediately makes sense and genuinely changes the way we think. With "Obliquity", John Kay introduces one of those rare ideas. "...you will gain invaluable insights into how successful decisions are made". (Mervyn King, Governor of the Bank of England). "Persuasive, rigorous, creative and wise. Brilliant". (Tim Harford, author of "The Undercover Economist"). Ric Jerrom reads John Kay's original book on how to reach our goals indirectly - complete and unabridged.