Dictionary of Marketing: Over 6,000 Terms Clearly Defined. A. Ivanovic, Peter Collin

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Dictionary of Marketing: Over 6,000 Terms Clearly Defined. A. Ivanovic, Peter Collin image
ISBN-10:

1408152088

ISBN-13:

9781408152089

Author(s): A Ivanovic
Edition: 4th Revised edition
Released: Sep 01, 2011
Publisher: A&C Black
Format: Paperback, 400 pages

Description:

This is a comprehensive vocabulary of marketing terms, all explained in clear, simple English. Containing over 6,000 terms, this is an invaluable tool for both students and professionals who study and work in marketing as well as other disciplines such as media and advertising. Each entry has a part of speech, a note on grammar and an encyclopaedic commentary.

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