International Marketing Strategy.
Description:
"International Marketing Strategy" has been developed to help the reader learn, understand and practice a number of elements of the international marketing strategy process. The process involves the analysis of a situation, development of a strategy against a background of a number of strategic options and the implementation of the chosen option. This edition will continue to provide a framework, within the parts and chapter structure, in which to understand and evaluate the factors that should be taken into account.
Best prices to buy, sell, or rent ISBN 9781408044070
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- International Marketing Strategy: Analysis, Development and ImplementationIsobel DooleEdition:5th RevisedISBN-13:9781844807635
- International Marketing Strategy: Contemporary ReadingsDoole, Isobel; Lowe, Robin; Rushton, AngelaISBN-13:9780415144544
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