The Business Environment
Released: Feb 18, 2013
Publisher: Cengage Learning EMEA
Format: Paperback, 400 pages
Related ISBN: 9781408066300
Description:
The Business Environment provides a flexible and comprehensive learning experience for modern PESTLE-driven courses by using a two-tier approach. The book offers an accessible introduction to the business environment model, taking into account curriculum and blended learning developments. For those new to business and business economics it introduces the key concepts, theory and examples (covering marketing, human resource management, operations management, finance), whilst also maintaining the depth and rigour needed for both undergraduate and postgraduate level study. The accompanying CourseMate offers a host of practical material mapped specifically to each chapter, and provides the overall product with unrivalled depth and coverage for the levels targeted.
Best prices to buy, sell, or rent ISBN 9781408030165
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