Small Business Management and Entrepreneurship

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Small Business Management and Entrepreneurship image
ISBN-10:

1408017997

ISBN-13:

9781408017999

Author(s): David Stokes
Edition: 0006-
Released: Jan 01, 2010
Format: Paperback, 480 pages

Description:

Understand the latest global developments in small business management and entrepreneurship with this new edition of the market-leading textbook by David Stokes and Nick Wilson. Starting with the broader socio-economic role of small business, the proven author team walk you through the key stages of creating and managing small businesses to show you how value is generated within a diverse range of enterprise settings. From how to plan a business, through franchising, small business marketing, and on to exits and realizing value, Stokes & Wilson is also supported by a host of online resources (accessible at: www.cengage.co.uk/stokeswilson) to provide the complete introduction for modern courses.

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