Innovation Management: Strategy and Implementation using the Pentathlon Framework

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Innovation Management: Strategy and Implementation using the Pentathlon Framework image
ISBN-10:

1403912602

ISBN-13:

9781403912602

Author(s): Goffin, Keith
Released: Sep 17, 2005
Format: Paperback, 432 pages
Related ISBN: 9780230205826

Description:

Designed primarily for students on MBA and executive education courses, this practical text introduces a new 'pentathlon' framework for discussing key issues. The authors provide pragmatic tools for the effective management of innovation and develops stra

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