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Retail Therapy: Making Strategic Relationships Work

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Retail Therapy: Making Strategic Relationships Work image
ISBN-10:

1403901716

ISBN-13:

9781403901712

Author(s): Jones, Rob
Released: Jan 01, 2003
Publisher: PALGRAVE~MACMILLAN
Format: Hardcover, 208 pages
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Description:

Designing a successful retail business depends on relationships with four groups of people: customers, shareholders, employees, and suppliers. This book takes you inside those strategic relationships and shows you how to redesign your business to get them right. Highlights include a new theory of brands which shows how customer loyalty and service can be transformed. Insights into supply chain structure reveal a path to a new level of excellence. Job satisfaction is also given a complete overhaul for the new century. In each case the solution seems paradoxical - by finding a way to let the human element back into strategy we can actually increase its objectivity and extend its reach.

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