Persuasive Writing: How To Make Words Work For You (Creative Business Solutions)

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Persuasive Writing: How To Make Words Work For You (Creative Business Solutions) image
ISBN-10:

1402748361

ISBN-13:

9781402748363

Author(s): Souter, Nick
Released: Nov 01, 2007
Format: Paperback, 144 pages

Description:

The proliferation of modern technology like e-mail and text messaging stresses speed over finesse: we depend on abbreviations and shortcuts while overlooking elegant, clear communication. While that’s handy for an informal note, what happens when we really have to compose a persuasive business letter, produce an effective report, or present an idea creatively? When the quality of our words really matters, Persuasive Writing can help. It features a simple, three-step process for mastering the principles of written business communication. First: define the purpose of the message. Second: organize the necessary information. Third: support your opinions with solid proof. The CD-ROM that comes with the book contains additional tools, tips, and tricks so any business professional can develop an effective personal writing style.

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