Viral Loop: From Facebook to Twitter, How Today's Smartest Businesses Grow Themselves

(8)
Viral Loop: From Facebook to Twitter, How Today's Smartest Businesses Grow Themselves image
ISBN-10:

1400163781

ISBN-13:

9781400163786

Edition: MP3 - Unabridged CD
Released: Oct 27, 2009
Publisher: Tantor Audio
Format: MP3 CD, 0 pages

Description:

Many of the most successful Web 2.0 companies, including MySpace, YouTube, eBay, and rising stars like Twitter and Flickr, are prime examples of what journalist Adam L. Penenberg calls a "viral loop"-to use the product means having to share it with others. After all, what's the sense of being on Facebook if none of your friends are? The end result is a business that spreads rapidly, scales quickly, and has the promise to create staggering wealth. In this game-changing, essential book, Penenberg-who identified the phenomenon in a ground-breaking cover story for Fast Company-tells the fascinating, vivid story of the entrepreneurs who first harnessed the unprecedented potential of viral loops to create the successful online businesses (some with billion-dollar valuations) that we have all grown to rely on.While Viral Loop is fascinating for Penenberg's savvy, incisive explanation of the concept, it's even more valuable for its prescriptive nature. Throughout the book, Penenberg illustrates how any kind of business can uncork viral loops to benefit its own bottom line, even retrofitting the concept for the offline world.Penenberg explores viral loops and their impact on contemporary American business, while illustrating how all kinds of businesses-from the smallest start-ups to nonprofit organizations to the biggest multinational corporations-can use the paradigm-busting power of viral loops to enable their business through technology.

Best prices to buy, sell, or rent ISBN 9781400163786




Related Books

Frequently Asked Questions about Viral Loop: From Facebook to Twitter, How Today's Smartest Businesses Grow Themselves

You can buy the Viral Loop: From Facebook to Twitter, How Today's Smartest Businesses Grow Themselves book at one of 20+ online bookstores with BookScouter, the website that helps find the best deal across the web. Currently, the best offer comes from and is $ for the .

If you’re interested in selling back the Viral Loop: From Facebook to Twitter, How Today's Smartest Businesses Grow Themselves book, you can always look up BookScouter for the best deal. BookScouter checks 30+ buyback vendors with a single search and gives you actual information on buyback pricing instantly.

As for the Viral Loop: From Facebook to Twitter, How Today's Smartest Businesses Grow Themselves book, the best buyback offer comes from and is $ for the book in good condition.

Not enough insights yet.

Not enough insights yet.