Propaganda

"Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country." - Edward Bernays, Propaganda A seminal and controversial figure in the history of political thought and public relations, Edward Bernays, was a pioneer in the scientific technique of manipulating public opinion. A technique he famously dubbed the "engineering of consent." But it was during World War I, that he became an integral part of the U.S. Committee on Public Information, a shadowy but powerful propaganda apparatus which was mobilized to prepare, advertise and sell the great war to the American people. So they did it with the message "Make the World Safe for Democracy." This operation would become the defacto standard in which marketing strategies for future wars would be based upon.