Description:
Review\n““I have a very positive impression of the textbook especially as it aligns marketing strategy with consumer analytics techniques. This will help students to form a link between different analytical techniques and marketing decisions…We are helping decision makers to make more effective and efficient decisions.”” ―Manuscript review\nUsing data analytics and big data in marketing and strategic decision-making is a key priority at many organisations and subsequently a vital part of the skills set for a successful marketing professional operating today.\nAuthored by world-leading authorities in the field, Marketing Analytics provides a thoroughly contemporary overview of marketing analytics and coverage of a wide range of cutting edge data analytics techniques. It offers a powerful framework, organising data analysis techniques around solving four underlying marketing problems: the 'First Principles of Marketing'. In this way, it offers an action-oriented, applied approach to managing marketing complexities and issues, and a sound grounding in making effective decisions based on strong evidence. It is supported by vivid international cases and examples, and applied pedagogical features. The companion website offers comprehensive classroom instruction slides, videos including walk throughs on all the examples and methods in the book, data sets, a test bank and a solution guide for instructors.
The price for the book starts from $52.19 on Amazon and is available from 26 sellers at the moment.
At BookScouter, the prices for the book start at $38.40. Feel free to explore the offers for the book in used or new condition from various booksellers, aggregated on our website.
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As for the Marketing Analytics: Based on First Principles book, the best buyback offer comes from and is $ for the book in good condition.
The Marketing Analytics: Based on First Principles book is in average demand now as the rank for the book is 64,901 at the moment. It's quite a low rank, and the book has no significant sales on Amazon. A rank below 100,000 means roughly 1 book sale per day. At the same time, a book which is 5 years old, and still in the top 100k most of the time - that’s a book doing well.
The highest price to sell back the Marketing Analytics: Based on First Principles book within the last three months was on January 14 and it was $20.39.