Introducing Fashion Theory: From Androgyny to Zeitgeist

Review\n“Introducing Fashion Theory: From Androgyny to Zeitgeist illustrates the scholarly study of fashion in addition to helping students and fashion professionals understand the complexity, meaning, and direction of fashion. Using historic, cultural, and current fashion examples, the book helps explain our everyday clothing habits and the paradoxical nature of fashion” ―Nancy J. Rabolt, San Francisco State University, USA\nHow does a style become a fashion? Why do trends spread and decline? Introducing Fashion Theory explores these questions and more to help you quickly get up-to-speed with fashion theories, from scarcity to conformity, through clear practical examples and fascinating case studies.\nThis second edition, re-titled from Key Concepts for the Fashion Industry, includes expanded coverage on cultural appropriation, corporate greenwashing, and the criminal world of counterfeit goods.\n- Illustrated examples, from Apple's post-postmodernist iWatch to Savage X Fenty's body image message on diversity\n- Covers core fashion theories, from trickle-down to trickle-up, to political dress and conspicuous consumption\n- Filled with learning activities, key terms, chapter summaries, and discussion questions to inspire and inform