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Sonic Branding: An Essential Guide to the Art and Science of Sonic Branding

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Sonic Branding: An Essential Guide to the Art and Science of Sonic Branding image
ISBN-10:

1349509779

ISBN-13:

9781349509775

Author(s): Jackson, D.
Edition: 1st ed. 2003
Released: Jan 01, 2003
Publisher: PALGRAVE~MACMILLAN
Format: Paperback, 201 pages
Related ISBN: 9781403905192
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Description:

Brands have become very important as sources of value and as a means to build value and sustain market position. Much emphasis has been placed upon the visual representation of brands. This book defines a new competitive arena in the creation and development of brands - sound. Sonic branding is a new fast growing area related to advertising and media development of the branding experience. This will be a distinctive book and the first in this important new area.

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