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Strategy, Value and Risk - The Real Options Approach: Reconciling Innovation, Strategy and Value Management (Finance and Capital Markets Series)

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Strategy, Value and Risk - The Real Options Approach: Reconciling Innovation, Strategy and Value Management (Finance and Capital Markets Series) image
ISBN-10:

1349429708

ISBN-13:

9781349429707

Author(s): Rogers, J.
Edition: Softcover reprint of the original 1st ed. 2002
Released: Jan 01, 2002
Publisher: PALGRAVE~MACMILLAN
Format: Paperback, 155 pages
Related ISBN: 9780333973462
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Description:

In the 1990s shareholder value was applied to all aspects of corporate strategy and management decisions as a result of intense competition, globalization, advances in technology, deregulation and the financial markets. As we enter the twentyfirst century the business environment is one of increasing creative destruction, where competitive advantage is much harder to sustain. Real Options , a type of advanced financial analysis, applies financial option theory to real assets and offers a strategic framework that recognizes the need for management flexibility and to leverage risk in this corporate environment.

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