Raising the Corporate Umbrella: Corporate Communications in the Twenty-First Century
ISBN-10:
134942532X
ISBN-13:
9781349425327
Author(s): Schultz, Don E.; Kitchen, Philip J.
Edition: Softcover reprint of the original 1st ed. 2001
Released: Jan 01, 2001
Publisher: PALGRAVE~MACMILLAN
Format: Paperback, 432 pages
Related ISBN: 9780333926390
Description:
Corporate communications are now hugely important in the success of companies and organisations. Using cases and examples from companies such as The Body Shop, Texaco, Johnson & Johnson, BP Oil & British Airways the authors introduce the framework necessary to analyse corporate communications strategies and provide clear practical guidelines for successful implementation. A must for anyone involved in corporate communications, public relations or public affairs, especially those working in multi-national or global organisations.
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