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E-Marketing: Pearson New International Edition

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E-Marketing: Pearson New International Edition image
ISBN-10:

1292023031

ISBN-13:

9781292023038

Author(s): Strauss, Judy
Edition: 6th edition
Released: Aug 08, 2013
Publisher: Pearson Education Limited
Format: Paperback, 426 pages
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Description:

For courses in Internet Marketing or E-marketing.   Traditional marketing coverage with an e-marketing twist. Strauss/Frost offers traditional marketing coverage with a twist: its focus is on the Internet and other technologies that have had a profound effect on marketing. The sixth edition focuses more on e-marketing strategy and practice, and less on principles of marketing refresher material.

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