Market-Based Management: Pearson New International Edition
1292020393
9781292020396
Description:
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Measuring performance and profitability in marketing is becoming more and more important in the business world. Best focuses on marketing performance, and profitability, and the role marketing strategies play in building the profits of a business.
This edition further builds on the metrics and analytics focus, while incorporating the rise of technology in marketing.
Best prices to buy, sell, or rent ISBN 9781292020396
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