Operations Strategy (4th Edition)

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Operations Strategy (4th Edition) image
ISBN-10:

1292017791

ISBN-13:

9781292017792

Edition: 4
Released: Dec 22, 2014
Publisher: Pearson
Format: Paperback, 451 pages

Description:

Ideal for Advanced Undergraduate and Postgraduate students, this book builds on concepts from Strategic Management, Operations Management, Marketing and HRM to give students a comprehensive understanding of Operations Strategy.

Features

  • Comprehensive and accessible with authoritative authorship and an excellent blend of theory and practice
  • A European context
  • Engaging case studies

New to this edition

· An approach that highlights some of the developments in operations strategy, especially how its concepts are having wider application.

· Many new and updated examples, which cover the topical issues in operations strategy. Two thirds of the examples used are new or updated for to this edition.

· The inclusion of some new material relating to such issues as the links between operations management and strategy, triadic supply relationships, knowledge management, and organizational ambidexterity.

· New longer cases, but retaining those that proved popular from the previous edition. These cases can still be used form the basis of a whole course in operations strategy.

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