Loose Leaf for Services Marketing
Description:
Zeithaml/Bitner/Gremler, Services Marketing introduces readers to the vital role that services play in the economy and its future. Services dominate the advanced economies of the world, and virtually all companies view services as critical to retaining their customers.
• Managerial focused approach emphasizing the knowledge needed to implement service strategies for competitive advantage across industries.
• New chapter on "Artificial Intelligence and Service Robotics" and the implications for service marketing.
• New research references and examples in every chapter of new business models such as Airbnb and Uber along with greater emphasis on technology, digital and social marketing, Big Data, and data analytics as a service.
• McGraw Hill’s Connect provides personalized reading experience with Smartbook, variety of test bank questions and Application-Based Activities supporting critical thinking and application skills development.
Best prices to buy, sell, or rent ISBN 9781260564167
Frequently Asked Questions about Loose Leaf for Services Marketing
The price for the book starts from $123.74 on Amazon and is available from 14 sellers at the moment.
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As for the Loose Leaf for Services Marketing book, the best buyback offer comes from and is $ for the book in good condition.
The Loose Leaf for Services Marketing book is in very low demand now as the rank for the book is 1,580,203 at the moment. A rank of 1,000,000 means the last copy sold approximately a month ago.
The highest price to sell back the Loose Leaf for Services Marketing book within the last three months was on October 27 and it was $53.76.