The Expansion Sale: Four Must-Win Conversations to Keep and Grow Your Customers
Description:
Proven customer engagement approaches for winning in the most important moments driving profitability and growth―customer retention and expansion
Industry analysts report that up 70- 80% of business growth comes from existing customers.
So why are you still investing mainly in attracting new customers? And, leaving renewals and upsells to chance? Or, worse yet, using a one-size-fits all approach to acquisition as you do for expansions?
The Expansion Sale provides everything you need to seize the competitive edge in the customer-success space. Authors Erik Peterson and Tim Riesterer explain how the buying psychology of existing customers differs from that of new customers, and show how to adapt your commercial engagement strategies accordingly. They provide clear, easy-to-apply messaging frameworks for creating and delivering winning conversations in the four must-win commercial moments of customer success: ensuring renewals, communicating price increases, increasing upsells, and apologizing effectively for service failures.
Best prices to buy, sell, or rent ISBN 9781260462753
Frequently Asked Questions about The Expansion Sale: Four Must-Win Conversations to Keep and Grow Your Customers
The price for the book starts from $6.46 on Amazon and is available from 45 sellers at the moment.
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As for the The Expansion Sale: Four Must-Win Conversations to Keep and Grow Your Customers book, the best buyback offer comes from and is $ for the book in good condition.
The The Expansion Sale: Four Must-Win Conversations to Keep and Grow Your Customers book is in average demand now as the rank for the book is 68,963 at the moment. It's quite a low rank, and the book has no significant sales on Amazon. A rank below 100,000 means roughly 1 book sale per day. At the same time, a book which is 5 years old, and still in the top 100k most of the time - that’s a book doing well.
The highest price to sell back the The Expansion Sale: Four Must-Win Conversations to Keep and Grow Your Customers book within the last three months was on November 22 and it was $1.60.