GEN COMBO OPERATIONS MANAGEMENT IN SUPPLY CHAIN;CONNECT ACCESS CARD
ISBN-10:
126004761X
ISBN-13:
9781260047615
Author(s): Goldstein, Susan; Rungtusanatham, M. Johnny
Edition: 7
Description:
Operations Management in the Supply Chain: Decisions and Cases is an ideal book for the instructor seeking a short text with cases. This book employs a cross-functional perspective that emphasizes strategy and critical thinking, appealing to non-majors and practical for use in an MBA level or undergraduate course in operations management. The size and focus of the book also make the text attractive for the cross-functional curriculum where students are required to purchase more than one text. The sixteen cases offer variety in length and rigor; and several are from Ivey, Stanford, and Darden. This mix makes the book appropriate for both undergraduates and MBA students.
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